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On-the-ground business intelligence in East Africa, since October 2019.

Section

Books, Guides, Magazines & Reports

From DVDs to Domination: A Chronicle of Netflix’s Meteoric Rise

In the annals of business history, few companies have disrupted and redefined an industry as dramatically as Netflix. Its journey, from a humble DVD-by-mail service to the undisputed global streaming titan, is a testament to innovation, strategic agility, and an...

A COOL REMINDER: 15 Strategies for Success in Digital Marketing

"A Cool Reminder: 15 Strategies for Success in Digital Marketing" is a book that covers a range of digital marketing topics, from the importance of authenticity and data-driven marketing to the benefits of working with a digital marketing agency and adapting to change...

Ganizo Magazine | March 2021 | Specialisation for Growth

Ganizo Magazine | March 2021 | Specialisation for Growth

Whilst many ponder on the big question of how Special Economic Zones (SEZs) influence a country; the answers may be found in specialisation for growth, even in Zambia. The government introduced special economic zones in order to enhance the countries competitiveness...

Cabanga Magazine | March 2021 | Fordability

Ford and Special Economic Zones in South Africa. What exactly does the Ford Motor Company know that many investors, local and foreign, do not know about the South African economy? Whilst many industries in South Africa are experiencing Capital flight, the Motor...

Ganizo Magazine | January 2021 | Reachable Markets

Ganizo Magazine | January 2021 | Reachable Markets

Zambia is a good market of new brands and products, and has investment friendly laws for local and foreign businesses. To understand the market there is need to look at it from a competition and consumer protection perspective, and then from an international economic...