africe thinks here
On-the-ground business intelligence in East Africa, since October 2019.
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A 310-kilometre river through the Sahara, a Moroccan fintech, the founders of Diwan bookstore and Tunisia's digital start-ups are among the stories now free to watch. CAIRO, 17 October 2026 - Egypt is building a new capital in the desert. The story of the $58 billion...
Growth is an unknown language in business because it has not happened until the entrepreneur makes it happen. It is not a passive guarantee—it is a deliberate mechanical action that requires constant translation into strategy and execution. Imagine a beautifully...
The Needeye Review: Retail Reality and Consumer Power in Zambia, Botswana and Zimbabwe Author: Oscar Manduku-Habeenzu, Date: 25/04/2026 The Needeye Review - Why Ground Truth Matters African consumer markets continue to be interpreted through lenses that are often...
African businesses are facing a dual challenge: global worker disengagement and a need for leadership models that resonate locally. In 2024 Gallup estimated that just 23 percent of employees worldwide are engaged at work, while 62 percent are not engaged and another...
Design as the First Point of Competitive Differentiation In African retail markets, the battle for consumer attention is won or lost in seconds. Packaging design is no longer an aesthetic choice but a strategic economic tool. The look and feel of a product influences...
The Digital Shift and the Rise of Intangible Business Assets Africa’s digital economy is expanding faster than any other region. Even traditional sectors are adopting digital platforms, apps, software systems and cloud-based operations. This transformation has created...
The Shift from Resource-Based to Knowledge-Based Growth Global economic patterns show a decisive shift from resource-driven industries to knowledge-based markets. Intangible assets such as intellectual property, digital platforms, software, brand equity and creative...
Want to expand into South Africa? Want to start up in Zimbabwe? Want to establish your business in Botswana, Zambia, Namibia, or across Africa? Evertol Associates is your partner. Expanding a business across Africa presents extraordinary opportunities - but it also...
The Daily Grind of Small Business Marketing Running a small or medium-sized business today feels like juggling scalding cups of espresso-you’re everywhere at once, trying to serve customers, track leads, and post on social media before the algorithm cools down. The...