200,000 Kilometres of Fibre: The Backbone Beneath the Africa-China Story
Consumers - Technology & AI · Editorial By Moakanyi Magazine · China-in-Africa · June 2026 China-Africa coverage gravitates to ports, railways and debt. The digital layer is harder to photograph and, in its own way, more entrenching: cables in trenches and base...
Nimule e-permit reset in South Sudan — customer adoption what comes next for investors
The customer at the end of the Nimule corridor never sees a permit, a levy or a queue. They see a shelf, a price and whether the thing they came for is on it. That is the quiet truth behind today's disruption at South Sudan's Nimule-Elegu crossing, where the...
Rwanda FinTech Centre in Rwanda — customer adoption what business leaders should track
A fintech centre is built for founders, investors and regulators — the customer is nowhere in the room. Yet the entire justification for the FinTech Centre and the Innovate Rwanda platform, launched on 12 March, is the customer: the household and small trader meant to...
From Platform Users to Strategic Navigators with the Cabanga Digital Navigator Certification
In the rapidly evolving African business landscape, having a social media account or a basic website is no longer a guarantee of commercial success. While digital visibility is the first step, many professionals and entrepreneurs find themselves trapped in a cycle of...
From Visibility to Market Leadership: How African Businesses Can Build Scalable Digital Growth
The Digital Marketing Challenge for African Businesses In today’s African business landscape, many organisations struggle to turn digital presence into real growth. Too often, online efforts are fragmented: social media posts go out sporadically, paid ads operate in...
The Game Changing Deal between Microsoft and ChatGPT
In a move that has shaken the tech industry, Microsoft has officially announced a $10 billion investment in OpenAI, the company behind the groundbreaking language model, ChatGPT. The deal values OpenAI at $29 billion, by far the largest investment Microsoft has ever...
The TikTok Formula for Success
TikTok's rise to success is not surprising. The video-sharing app, originally launched in 2016 as Douyin by Chinese tech company ByteDance, has reached 1 billion users faster than any other social media app. In the United States, it has become the most popular place...
The Importance of Branding in Digital Marketing
Branding is an essential aspect of any business and it plays an even more important role in digital marketing as it determines how consumers relate with the company. In a digital age, where there is a constant bombardment of information and options, having a strong...
The Impact of Cancel Culture on Business in a Digital Age
Cancel culture is a phenomenon that has gained significant attention in recent years, particularly on social media. Cancel culture refers to the practice of calling out and boycotting individuals or businesses for perceived wrongdoings or controversial statements. The...
The Benefits of Email Marketing
Email marketing is a powerful tool that can help businesses to reach and engage customers in a cost-effective way. Despite the rise of new digital channels, email marketing remains one of the most effective ways to connect with customers and drive business growth. In...
The Future of Digital Advertising
Digital advertising has come a long way since its inception, and it continues to evolve at a rapid pace. With new technologies and platforms emerging all the time, the future of digital advertising is exciting and full of possibilities. In this article, we're going to...
Djibouti’s PEACE cable goes live — market impact the business case for decision-makers
PEACE submarine cable goes live via Djibouti: what the new Asia-Africa-Europe fibre route means for consumer prices, access and reliability.
Djibouti’s PEACE cable goes live — regional opportunity — why it matters for investors
PEACE cable lands in Djibouti: an investor’s read on where value sits in the wholesale, data-centre and services layers of a Red Sea gateway.
Optimise your Sales and Marketing Costs, but Dominate Digitally
It takes skill to effectively optimise your sales and marketing costs, but dominate digitally. Growth is impossible without sales and marketing, which are instrumental in bringing customers that generate revenue, that brings growth, if well managed. To get working...
Ethiopia’s Safaricom Ethiopia launch — market impact what comes next across the region
Safaricom Ethiopia’s 6 October 2022 commercial launch ends Ethio Telecom’s monopoly and starts a contest for the Ethiopian mobile customer.
Ethiopia’s Safaricom Ethiopia launch — regional opportunity for founders and investors
Safaricom Ethiopia’s launch exports an East African digital model into Ethiopia, opening a supply-chain and services map for regional founders.
Battery value-chain pact in DRC — leadership lesson what business leaders should track
DRC-Zambia battery pact targets industrial supply first; consumer benefit in price, access and service is a downstream possibility, not a promise.
DRC joins the EAC in East Africa — customer adoption what comes next across the region
DRC joins the EAC: what a larger East African market means for customers. Whether integration reaches the shelf as lower prices, wider access and service.
Parish Development Model in Uganda — strategic model what comes next across the region
Uganda’s Parish Development Model reorganises rural demand around the parish. Whether households adopt depends on access, price and who earns their trust.
Ethiopia’s GERD first power — strategic model how the market shifts across East Africa
Will GERD’s first power mean cheaper, more reliable electricity for Ethiopian customers? The reliability, access and tariff read on the last mile.
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